Scope and general purpose of the job:

The Digital Marketing Specialist's role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of Tek Savvy products and market goals.

Responsible for helping maintain a brand by working on marketing campaigns. Performing market research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns. To work closely with the marketing department to determine unique ways to spread awareness about the company and services provided.

Responsibilities:

• Design digital media campaigns aligned with business goals
• Liaise with Marketing and Sales teams to ensure brand consistency
• Stay up to date with digital media developments and trends
• maintain a profitable message for the company and help with research to ensure offerings offer value to potential clients
• keep an eye on data that shows changing trends in advertising consumption
• ensure that potential clients and consumers view the company’s ad projects and accept the services provided
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns

• Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Research products, services, and current strategies to identify new opportunities
• Analyse web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
• Build strong client’s relationships through social media interaction
• Keep up to date with our audience’s preferences and proactively suggest new campaigns

• Suggest and implement direct marketing methods to increase profitability

• Bachelor’s degree in Marketing, Digital media or other fields that enhance their ability to create original content relevant to promoting the business products and services.
• Proven work experience as a Digital Marketing specialist.
• Experience navigating social media such as Facebook and Instagram and understand how keywords boost marketing effectiveness.
• previous experience researching and promoting products and services online via blogs, social media, and website content.
• Will have handled email campaigns and done a wide range of sales-related research and writing.
• organizational skills to help keep track of the company’s promotional needs and compliance requirements while producing appealing ads.
• Business Savvy
• Research ability
• Digital literacy
• Organised work habits

• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity, or other media editing software
• Proven work experience as a Digital Marketing Specialist
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing of campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Additional qualification in web design or animation is a plus