Dual reporting structure to Merchandise and Marketing Directors (2018-2021) previously Food Exec (2014-2018) 

Leadership, strategic direction and management of the Private Brands business at Massdiscounters (Game). 

Development & delivery of the Private Brands business strategy across total business (Essentials & Gen Merch).

Development & delivery of individual brand growth strategies for each of the 34 Private Brands in the business; => Pricing, Promotion, Assortment, Ranging, Positioning, Merchandising, Marketing, New product development. 

Collaboration and alignment of Private Brand strategies within individual Category strategies and plans; => Fresh, Perishables, Edibles, Non-edibles, Beverages, Toiletries, Baby Consumables, Baby Hards, Toys, Textiles, Homewares, Cookery, Luggage, Outdoor, Sports, DIY, Hardware, Small & Seasonal Appliances. 

Development and measurement of Brand Category budgets in sales, margin, profit and category/market share. 

Ownership of P&L by brand by category, measurement against brand budgets and National Brand category P&L.

Development and management of category relationships (managers, buyers, planners) and key communications. 

Customer relationship management in delivering a service to multiple Category teams and retail stores. 

Stakeholder engagement, relationships, collaboration and influencing across all seniority levels in the business; => Game Exco, Massmart Forums, Walmart International, Marketing, Space Planning, Legal, Food Safety Compliance, Responsible Sourcing, Category Managers, Buyers, Planners, Supply Chain and Finance teams. 

Formal presentation of total business strategy and individual brand strategies to EXCO for review and approvals.

Research and identify opportunities for New Product development through syndicated resources (Nielsen, IRI). 

Analysis and verification of scan data to support identified opportunities and measure performance.

Creation & execution of the ‘’New Product Development Gates” process with relevant sign off at each gate. => Market research, category research, ROI size of prize, sourcing, sampling, costings, packaging design, ranging, planograms, market launch, trade marketing, measurement, range review. 

Ownership and management of Brand DNA in brand strategies, brand standards, brand CI and brand execution; => Packaging design, marketing materials & communication, pricing & positioning, merchandising standards.

Trademark, regulatory, legislative, food safety and legal reviews/ compliance across 3,000+ Private Brand sku’s. 

Supplier accounts management; => Representing the category interests with the supplier, representing the supplier interests with the category; Negotiate and manage pricing, trading terms, allowances, SLA’s, promotional grids, incentives, sales budgets, stock forecasts, supply chain distribution, article system maintenance, stock & sales reviews, special projects.

Day to day brand and product management of stocks, sales, pricing, article maintenance, queries and reporting.

Development and delivery of business intelligence templates to measure Private Brand performance against National Brands and total Category in sales, total margin (front & back), sales and margin share of category.

Analysis and reporting on category sales data, brand and sku performance and new item launch tracking.

Market and category data analysis and review to identify shopper trends, opportunities and threats.

Initiation and execution of Private Brand marketing strategies by brand and by category; => Print media, trade marketing, broadsheets, internal communications, external brand building events.

Project management and collaboration with marketing dept, external media publications, agency partners. 

Management of the packaging design process from concept and brief to final sign off by all stakeholders. 

Shopper relationship management in managing queries and complaints on Private Brand. 

Identify and facilitate Group Scale leverage opportunities in shared source of supply, brands and resources. 

Team Management of 3rd party external service provider – 4 brand managers, 1 analyst, 1 graphic designer.

Achievements:

• Introduction and firm establishment of Walmart Private Brands in the South African market;
=> Marketside, Ol’ Roy, Equate, Special Kitty, Great Value, Parents Choice, Mainstays, Kid Connection.
Succesfull management and growth of 34 Private Brands at Game stores;
=> Logik, Always Home, Simple Choice, Little One, Clean Day, Homestead, Grip, 1st Gear, Stramm, Shoot etc.

Significant brand awareness created through strategic partnerships with high profile organisations and events;

=> Equate Sunscreen: Cricket SA/ Hollard Daredevil Run/ 947 Cycle Challenge/ Babies & Beyond publication.
=> Ol’ Roy Dog Food: SPCA Cape of Good Hope/ Animal Talk print publication – 6 month campaign.

Associate Business Manager
Daymon International / Pick n Pay Private Brands
January 2011 – June 2014

Non-edible grocery, health & beauty, baby consumables categories.
Facilitate growth and development of Private Brands in assisting the corporate brands buyer.
Build and manage effective collaborative relationships with PnP category managers, buyers and suppliers.
Annual budgeting on brand sales & margins (PnP) as well as Daymon income through supplier brokerage model.
Development and delivery of supplier growth plans through presentation and sign off with PnP category teams.
Market and category research to identify assortment and brand growth opportunities/ challenges/ trends.
Support new product development with PnP category teams - forecasts, allocations, launch and measurements.
Management of 28 supplier accounts, including resolution of daily supply challenges or system errors;=> Contracts, sales, stock, distribution, pricing, promotion, ranging and article system maintenance.
Management of sales, listings, ranging, stocks, pricing and promotions with PnP Category and Operations teams.
Management of sales, listings, ranging, stocks, pricing and promotions with Suppplier and Supply Chain teams.
Monthly analysis and review of brand and product performance, presented to PnP category teams and suppliers.
Monthly analysis and review of full category performance, presented to PnP category teams and suppliers.
Execute and feedback on special projects and initiatives as and when required (Sales, Merchandising, Marketing)
Team management – 1 Area Sales Manager, 1 Analyst

Area Sales & Training Manager
Daymon International / Pick n Pay Private Brands
February 2008 – December 2010 (internal promotion)

Set-up and implementation of a new role to the business (perishables, toiletries, non edible groceries).
Strategic management and implementation of sales, merchandise and trade marketing plans for key suppliers.
Development and management of merchandiser recruitment, training, placement, payroll and HR processes.
Reporting and collaboration with sales management, planners, analysts, marketing, suppliers, payroll and HR.
Sales Representative

Daymon International / Pick n Pay & Metcash Private Brands
August 2004 – January 2008 (internal promotion)

Influencing stock replenishment and sales initiatives with store managers and buyers.
Implementation and maintenance of merchandising standards, stock pressure and trade marketing in stores.
Management and direction of merchandising staff including training, payroll, HR and IR related matters.
Reporting and collaboration with sales management, planners, analysts, marketing, suppliers, payroll and HR.